Process Automation	Information Dissemination	Marketing	Commerce	Subscription

This was the original purpose of the Web. The Web has several advantages over the traditional communication mediums of television, print and radio. To be effective, your site should take advantage of these unique capabilities:

• Hyperlinking - Web pages can reference related content with the use of hypertext.
• Search, Sort, Filter - Information is much more useful when you quickly find what you are looking for.
• Timely - Updating your site can and should be simple and quick.
• 24 hour availability - Driving directions at 4:00am? No problem.
• Difficult to misplace - Unlike a brochure or manual.
• Low publishing costs - Once your site is in place, adding content should cost little or nothing.